Guides & Problem Solving

How to Track Meta & Google Ad ROAS in Real Estate Campaigns

Connect Facebook ad spend directly to closed property bookings. Track Cost Per Site Visit (CPSV), Cost Per Booking (CPB), and true marketing ROI.

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Connecting Digital Ad Spend Directly to Closed Property Deeds

Most real estate marketing agencies report surface-level metrics like Cost Per Lead (CPL) or click-through rates. However, a Rs. 50 lead that never visits the project site is far less valuable than a Rs. 250 lead that books a 3BHK flat within 14 days. To optimize ad spend, developers must track Return on Ad Spend (ROAS) down to the signed deed.

Key Real Estate Performance Marketing Metrics

  • Cost Per Lead (CPL): Total ad spend divided by total form submissions.
  • Cost Per Qualified Lead (CPQL): Ad spend divided by leads with verified budget match.
  • Cost Per Site Visit (CPSV): The true benchmark of ad creative quality and audience targeting.
  • Cost Per Booking (CPB): Total campaign marketing investment per closed deed.

Why Builders Choose Tech Connects Hub

Purpose-built features designed specifically for the Indian real estate ecosystem.

Zero Lead Leakage

Auto-sync leads from 99acres, Magicbricks, Housing.com, and Facebook Ads instantly into your CRM with instant agent notifications.

WhatsApp Automation

Send instant PDF brochures, site visit confirmations, and automated follow-up sequences straight to the prospect's WhatsApp.

Tower Inventory Grid

Color-coded tower and unit matrix to track available, blocked, and sold flats with instant payment plan and cost sheet generation.

Cost Sheets & Receipts

Generate milestone payment schedules, booking receipts, and official allotment letters with 1-click accuracy.

Frequently Asked Questions

Everything you need to know about implementing Tech Connects Hub for your real estate business.

How does Tech Connects Hub CRM capture leads from 99acres, Magicbricks and Housing.com?

Tech Connects Hub integrates directly via secure webhooks and APIs with all major real estate portals including Magicbricks, 99acres, Housing.com, and Meta Click-to-WhatsApp ads to ingest inquiries with zero manual data entry.

Can I automate WhatsApp brochures and follow-ups?

Yes! The CRM triggers instant WhatsApp messages containing project brochures, floor plans, and personalized greetings within seconds of inquiry submission, boosting response rates dramatically.

Does the CRM support tower-wise unit inventory and cost sheet generation?

Yes, our interactive inventory module manages towers, floors, and unit statuses (Open, Blocked, Sold) in real time and generates customized, branded unit cost sheets and payment schedules in seconds.

Can multiple sales executives and external channel partners collaborate?

Tech Connects Hub supports fine-grained role-based permissions for sales managers, field executives, and external broker channel partners to collaborate with complete data isolation.

Explore Related Guides & Problem Solving Solutions

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Real Estate Sales Follow-Up Scripts & WhatsApp Templates for Indian Buyers 2026 How to Write High-Converting Property Listing Descriptions in India (2026 Format) Disadvantages of Managing Real Estate Leads in Excel Sheets (2026 Risk Guide) Risks of Managing Real Estate Customer Leads in Paper Notebooks & Diaries Real Estate Cold Calling Phone Scripts & Objection Handling (Indian Market) How to Send Property PDF Brochure on WhatsApp Automatically to Leads How to Manage Real Estate Customer Site Visits & Reduce No-Shows How to Identify Serious Buyers & Convert Casual Real Estate Leads to Site Visits

Transform Your Real Estate Sales Pipeline

Join hundreds of forward-thinking builders and agents closing deals faster with Tech Connects Hub.

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